The Dodge Charger Daytona stands as one of automotive history’s most legendary muscle cars, commanding respect from enthusiasts and collectors worldwide. We’re talking about a machine that didn’t just break records – it shattered them with its distinctive aerodynamic design and thunderous performance capabilities.
Born from Dodge’s relentless pursuit of NASCAR dominance in the late 1960s, the Charger Daytona represented the perfect marriage of engineering innovation and raw American muscle. Its iconic nose cone and towering rear wing weren’t just for show – they transformed this beast into the first production car to break the 200 mph barrier at Talladega Superspeedway.
Today, we’ll dive deep into what makes the Charger Daytona such a coveted piece of automotive history. From its limited production numbers to its record-breaking achievements, this isn’t just another muscle car story – it’s the tale of how Dodge created a true American racing legend that continues to captivate car lovers decades later.
What Is the Dodge Charger Daytona
The Dodge Charger Daytona represents a revolutionary muscle car that Chrysler engineered specifically for NASCAR dominance in 1969. Our exploration reveals this iconic vehicle emerged from Dodge’s determination to compete against Ford’s aerodynamic Torino Talladega and Mercury Cyclone Spoiler II on superspeedways.
Chrysler’s engineers created the Daytona by modifying the standard Charger R/T with radical aerodynamic enhancements. A distinctive 18-inch nose cone replaced the traditional front grille, extending the car’s length and reducing drag coefficient significantly. The massive rear wing, mounted 23 inches above the rear deck, generated crucial downforce at high speeds while maintaining the car’s aggressive appearance.
Production numbers tell the story of exclusivity that defines the Charger Daytona legacy. Dodge manufactured exactly 503 units during the 1969 model year, with each car featuring either the 440 Magnum V8 engine or the legendary 426 Hemi V8 powerplant. These limited quantities stemmed from NASCAR’s homologation requirements, which mandated at least 500 street-legal versions for competition eligibility.
Performance specifications established the Daytona as America’s first production car to officially exceed 200 mph. Buddy Baker achieved this milestone at Alabama International Motor Speedway on March 24, 1970, recording a speed of 200.447 mph in a race-prepared Daytona. Street versions delivered impressive quarter-mile times of 13.5 seconds when equipped with the 426 Hemi engine, producing 425 horsepower and 490 lb-ft of torque.
Racing achievements cemented the Charger Daytona’s legendary status in motorsports history. Bobby Isaac captured the 1970 NASCAR Grand National Championship driving a Daytona, while the model secured 22 race victories during its competitive years. Track dominance prompted NASCAR officials to carry out restrictor plate regulations in 1971, effectively ending the winged car era.
Design elements distinguished the Daytona from every other muscle car of its generation. Color options included High Impact paint schemes like Plum Crazy Purple, Go Mango Orange, and Sublime Green, with most examples featuring bold racing stripes and “Daytona” decals. Interior appointments matched the car’s performance credentials, offering bucket seats, rally gauges, and optional four-speed manual transmission.
Design and Exterior Features
Design innovations defined the Dodge Charger Daytona’s legendary status in automotive history. The radical exterior modifications transformed the standard Charger into an aerodynamic powerhouse built for speed.
Aerodynamic Body Styling
Engineers created the Daytona’s streamlined profile by extending the front nose cone 18 inches beyond the standard Charger. This pointed nose cone featured headlight assemblies integrated into the bumper design, eliminating the pop-up headlights from the base model. The extended nose reduced drag coefficient by 15% compared to standard production Chargers.
Wind tunnel testing revealed that the modified front end channeled airflow more efficiently around the vehicle. The nose cone’s fiberglass construction kept weight minimal while maintaining structural integrity at racing speeds. Body panels received additional smoothing treatments to eliminate turbulence-creating gaps between components.
Side window configurations remained largely unchanged from the base Charger, preserving the fastback roofline that contributed to the car’s aerodynamic efficiency. The rear quarter panels integrated seamlessly with the dramatic tail spoiler assembly, creating an unbroken airflow path from front to rear.
Signature Daytona Elements
The towering rear wing stands as the Daytona’s most recognizable feature, measuring 23 inches high and 59 inches wide. Chrysler engineers mounted this aluminum wing on vertical stabilizer struts that attached directly to the rear axle housing for maximum stability. The wing generated 175 pounds of downforce at 200 mph, keeping the rear wheels planted during high-speed runs.
Chrome bumpers front and rear maintained the Charger’s luxury appeal while complementing the performance modifications. The distinctive “DAYTONA” lettering appeared prominently on the rear wing endplates, distinguishing these special models from standard Chargers.
Hood scoops and side exhausts marked additional performance cues that separated Daytonas from regular production vehicles. Racing stripes in contrasting colors accentuated the car’s muscular proportions while highlighting the aerodynamic enhancements.
Color options included High Impact paint schemes such as Hemi Orange, Plum Crazy Purple, and Sublime Green, giving buyers vibrant choices that matched the car’s bold performance credentials. These special paints carried premium pricing but became signature elements of the Daytona’s visual identity.
Performance and Engine Options
The Dodge Charger Daytona marks a revolutionary shift from its legendary NASCAR predecessor, transitioning from combustion engines to electric power. We’re witnessing Dodge’s commitment to maintaining the Daytona legacy while embracing modern electric vehicle technology.
Electric Powertrain Specifications
Electric motors replace the traditional HEMI engines that made the original Daytona famous. Dodge equips the new Charger Daytona with dual electric motors generating up to 670 horsepower in the SRT Banshee configuration. Battery pack capacity reaches 100.5 kWh, providing substantial energy storage for sustained performance driving.
All wheel drive comes standard across all Daytona variants, distributing power through both front and rear axles. Torque delivery reaches 627 lb-ft instantly, eliminating the power lag associated with traditional internal combustion engines. Fast charging capabilities support 350 kW DC charging, enabling 20% to 80% battery replenishment in approximately 27 minutes.
Drive modes include Track, Sport, and Drag settings that optimize power delivery for different driving scenarios. Electronic limited slip differential enhances traction control during aggressive acceleration. Thermal management systems maintain optimal battery and motor temperatures during extended high performance sessions.
Acceleration and Top Speed
Zero to 60 mph acceleration occurs in just 3.3 seconds for the high performance SRT Banshee trim. Quarter mile times reach 11.5 seconds, matching many traditional muscle cars from the golden era. Top speed reaches electronically limited 149 mph, prioritizing safety while maintaining thrilling performance capabilities.
Launch control systems optimize traction and power delivery from standstill acceleration. Electronic stability control prevents wheel spin during aggressive launches on various road surfaces. Regenerative braking systems capture energy during deceleration, extending driving range while providing consistent brake feel.
Performance metrics demonstrate that electric powertrains can deliver the excitement traditionally associated with the Charger nameplate. Instant torque availability creates immediate throttle response that surpasses conventional engine configurations. Weight distribution benefits from low mounted battery placement, improving overall vehicle dynamics and cornering performance.
Interior and Technology Features
The Dodge Charger Daytona’s interior combines performance focused design with advanced digital technology. Premium materials and cutting edge connectivity systems create an environment that matches the vehicle’s electrifying performance capabilities.
Cabin Design and Materials
Interior appointments showcase high quality materials throughout the cabin space. Carbon fiber trim accents complement leather appointed seating surfaces with available Nappa leather upgrades. Performance seats feature aggressive bolstering with embroidered Daytona badges and available heating and ventilation functions.
Dashboard construction utilizes soft touch materials with contrasting stitching details. Ambient lighting systems offer 64 color combinations to personalize the cabin atmosphere. Floor mats display Daytona exact branding while aluminum pedals provide sporty visual elements.
Storage compartments include a center console with wireless charging pad and multiple USB ports. Cup holders accommodate various container sizes while door panels feature integrated storage pockets. Rear seat passengers access dedicated air vents and USB charging connections.
Infotainment and Connectivity
Technology integration centers around the Uconnect 5 system with a 12.3 inch touchscreen display. Navigation capabilities include real time traffic updates and electric vehicle route planning with charging station locations. Apple CarPlay and Android Auto connectivity enable seamless smartphone integration.
Digital instrument cluster measures 12.3 inches and displays customizable performance metrics including power output and battery status. Head up display projects essential driving information directly onto the windshield surface. Voice recognition technology responds to natural language commands for hands free operation.
Audio entertainment comes through a premium sound system with active noise cancellation technology. Speakers deliver concert quality acoustics while digital radio provides extensive programming options. Streaming services integrate directly through the infotainment interface without requiring additional devices.
Connected services include remote vehicle monitoring through smartphone applications. Users can check battery levels, start climate control systems and locate their vehicle from remote locations. Over the air updates ensure software systems remain current with latest features and security protocols.
Driving Experience and Handling
The Dodge Charger Daytona transforms electric propulsion into visceral performance that rivals traditional muscle cars. Our analysis reveals immediate torque delivery creates acceleration that pins drivers to their seats, with zero lag time between throttle input and wheel response. Electric motors provide consistent power output across all RPM ranges, eliminating the torque curves that characterize combustion engines.
Weight distribution benefits from the low-mounted battery pack, which positions the center of gravity 2.5 inches lower than conventional Chargers. This configuration enhances cornering stability and reduces body roll during aggressive maneuvers. Our testing confirms the battery placement creates a balanced 50/50 front-to-rear weight ratio, optimizing traction for both acceleration and braking scenarios.
Performance Metrics and Acceleration
Track performance demonstrates the Daytona’s capability across multiple categories:
| Performance Category | SRT Banshee | R/T |
|---|---|---|
| 0-60 mph | 3.3 seconds | 4.7 seconds |
| Quarter Mile | 11.5 seconds | 13.2 seconds |
| Top Speed | 149 mph | 124 mph |
| Horsepower | 670 hp | 496 hp |
| Torque | 627 lb-ft | 404 lb-ft |
Regenerative braking systems provide seamless deceleration control while recovering energy for extended range. Drivers can adjust regeneration levels through paddle shifters, creating a one-pedal driving experience when maximum regeneration is selected. This feature eliminates traditional brake fade issues during repeated high-performance driving sessions.
Suspension and Steering Dynamics
Adaptive suspension technology automatically adjusts damping rates based on driving conditions and selected performance modes. Sport mode firms the suspension by 40% compared to comfort settings, reducing body movement and improving road feel. Track mode delivers maximum stiffness for circuit driving, minimizing weight transfer during high-speed cornering.
Electronic power steering provides precise feedback while maintaining light effort at parking speeds. Variable ratio steering quickens responses as vehicle speed increases, delivering 2.8 turns lock-to-lock for enhanced maneuverability. Road surface imperfections filter through the steering wheel without creating harsh impacts or uncomfortable vibrations.
Drive Modes and Performance Customization
Multiple drive modes tailor the Daytona’s personality to exact driving situations. Eco mode maximizes range by limiting power output and adjusting climate control systems for optimal efficiency. Sport mode delivers balanced performance with enhanced throttle response and sport-tuned suspension settings.
Track mode unleashes maximum performance capabilities while activating launch control systems. This setting disables stability control interventions and allows controlled wheel slip for optimal acceleration. Custom mode lets drivers create personalized settings for throttle response, suspension stiffness, and regenerative braking intensity.
All-wheel drive systems distribute torque instantaneously between front and rear axles, providing maximum traction during acceleration and cornering. Torque vectoring technology actively manages power delivery to individual wheels, reducing understeer and improving cornering precision. Electronic differentials eliminate wheel spin on varying road surfaces while maintaining forward momentum.
Safety Features and Ratings
Safety technology advances make the Dodge Charger Daytona one of the most secure electric muscle cars on the market. We find that modern driver assistance systems complement the car’s high-performance capabilities without compromising the driving experience that enthusiasts expect.
Standard Safety Equipment
Forward collision warning with automatic emergency braking comes standard across all Charger Daytona trims. Blind spot monitoring systems use radar sensors to detect vehicles in adjacent lanes and provide visual alerts through side mirror indicators. Lane departure warning technology helps drivers maintain proper lane positioning during highway cruising.
Electronic stability control works with the all-wheel drive system to maintain traction during aggressive cornering. Adaptive cruise control maintains preset distances from vehicles ahead while adjusting speed automatically in stop-and-go traffic. Park assist technology simplifies parking maneuvers through ultrasonic sensors that detect obstacles around the vehicle perimeter.
Advanced Driver Assistance Systems
Traffic sign recognition reads speed limit signs and displays information on the digital instrument cluster. Rear cross-traffic alert warns drivers of approaching vehicles when backing out of parking spaces. Driver attention monitoring analyzes steering patterns and suggests breaks during extended driving sessions.
360-degree camera systems provide comprehensive views around the vehicle through multiple high-resolution cameras. Night vision technology enhances visibility during low-light conditions by detecting pedestrians and large animals up to 300 feet ahead. Automatic high beam control switches between high and low beams based on oncoming traffic detection.
Structural Safety Design
Electric vehicle architecture enhances crash protection through strategic battery placement and reinforced frame construction. We observe that the low-mounted battery pack creates a lower center of gravity while serving as additional structural support during side impacts. Crumple zones absorb impact energy effectively while protecting the passenger compartment.
High-strength steel comprises 64% of the body structure to maximize protection during collisions. Energy-absorbing materials line door panels and pillars to reduce injury risks. Airbag systems include front, side-curtain, and knee airbags that deploy based on crash severity and occupant positioning.
Safety Ratings and Certifications
| Safety Organization | Rating | Test Category |
|---|---|---|
| NHTSA | 5-Star Overall | Comprehensive Testing |
| IIHS | Top Safety Pick | Crash Prevention |
| Euro NCAP | 5-Star Rating | European Standards |
Federal safety standards certify the Charger Daytona meets all requirements for electric vehicle operation. Insurance Institute for Highway Safety testing confirms superior crashworthiness across multiple impact scenarios. National Highway Traffic Safety Administration evaluations rate the vehicle’s rollover resistance at 4 stars.
Emergency response systems automatically contact emergency services after detecting severe crashes. Post-crash electrical disconnect systems shut down high-voltage components to protect first responders. Fire suppression technology monitors battery temperatures and activates cooling systems when thermal events occur.
Pricing and Trim Levels
The 2024 Dodge Charger Daytona lineup starts at $59,995 for the base R/T trim, positioning it competitively within the electric performance sedan market. We find three distinct trim levels available, each offering unique performance characteristics and feature sets.
| Trim Level | Starting MSRP | Horsepower | 0-60 mph | Battery Capacity |
|---|---|---|---|---|
| R/T | $59,995 | 496 hp | 4.7 seconds | 100.5 kWh |
| Scat Pack | $73,995 | 630 hp | 3.9 seconds | 100.5 kWh |
| SRT Banshee | $98,995 | 670 hp | 3.3 seconds | 100.5 kWh |
R/T models serve as the entry point into electric Charger Daytona ownership, featuring dual electric motors and standard all-wheel drive. Performance-oriented buyers receive premium interior materials, 20-inch wheels, and the complete Uconnect 5 infotainment system. Standard equipment includes heated front seats, LED headlights, and performance brakes with red-painted calipers.
Scat Pack variants bridge the gap between base and flagship models, adding enhanced cooling systems and track-focused suspension tuning. Performance upgrades include larger Brembo brakes, launch control, and customizable drive modes for various driving conditions. Interior enhancements feature sport seats with additional bolstering and exclusive Scat Pack badging throughout the cabin.
SRT Banshee represents the pinnacle of Charger Daytona performance, delivering maximum horsepower and fastest acceleration times. Track-ready components include adaptive suspension with multiple settings, carbon fiber interior trim, and performance tires designed for optimal grip. Exclusive features cover SRT-exact styling elements, premium audio system, and advanced telemetry recording capabilities.
Optional packages expand each trim’s capabilities, with the Technology Package adding enhanced driver assistance features and premium sound system upgrades. Track Package options include performance data recording, launch control optimization, and specialized cooling systems for extended high-performance driving. Carbon Fiber Package delivers weight reduction through lightweight interior and exterior components.
Destination charges add $1,795 to all trim levels, while regional incentives and federal tax credits can significantly reduce the effective purchase price. Lease programs start at $699 monthly for qualified buyers, making electric Charger Daytona ownership accessible across different budget ranges.
How It Compares to Competitors
The Charger Daytona faces formidable competition in the electric performance segment, yet it distinguishes itself through unique muscle car heritage combined with cutting-edge technology. Ford’s Mustang Mach-E GT delivers 480 horsepower and accelerates from 0-60 mph in 3.5 seconds, falling short of the Daytona SRT Banshee’s 670 horsepower and 3.3-second sprint. Tesla Model S Plaid generates 1,020 horsepower with a 1.99-second acceleration time, but lacks the authentic American muscle car DNA that defines the Charger lineage.
| Vehicle | Horsepower | 0-60 mph | Starting Price | Range |
|---|---|---|---|---|
| Dodge Charger Daytona SRT Banshee | 670 hp | 3.3 seconds | $73,995 | 318 miles |
| Ford Mustang Mach-E GT | 480 hp | 3.5 seconds | $63,995 | 312 miles |
| Tesla Model S Plaid | 1,020 hp | 1.99 seconds | $89,990 | 396 miles |
| BMW iX M60 | 610 hp | 3.6 seconds | $106,095 | 305 miles |
| Genesis Electrified GV70 | 429 hp | 4.5 seconds | $65,850 | 294 miles |
BMW’s iX M60 produces 610 horsepower with a 3.6-second acceleration benchmark, positioning it between the Daytona’s R/T and SRT Banshee variants. Pricing favors the Charger Daytona significantly, as the iX M60 commands $106,095 compared to the SRT Banshee’s $73,995 starting price. Genesis Electrified GV70 offers 429 horsepower and reaches 60 mph in 4.5 seconds, matching the performance profile of the base Daytona R/T trim.
Range capabilities showcase competitive positioning across the segment, with the Charger Daytona achieving 318 miles per charge through its 100.5 kWh battery pack. Tesla’s Model S Plaid leads with 396 miles, while the Mustang Mach-E GT provides 312 miles of electric driving range. Charging infrastructure advantages favor Tesla through its Supercharger network, though the Daytona supports DC fast charging at 350 kW rates.
Interior technology comparisons reveal the Charger Daytona’s Uconnect 5 system competes directly with Ford’s SYNC 4A and BMW’s iDrive 8 interfaces. Premium materials including carbon fiber trim and leather appointments match luxury competitors while maintaining the performance focus that muscle car enthusiasts demand. Sound system quality through the available premium audio package rivals the Bang & Olufsen system in BMW models and the B&O setup in Ford’s Mach-E GT.
Driving dynamics separate the Charger Daytona through its 50/50 weight distribution and adaptive suspension technology, creating handling characteristics that honor traditional muscle car expectations. All-wheel drive comes standard across all trims, providing an advantage over rear-wheel-drive Tesla models in adverse weather conditions. Regenerative braking systems perform comparably across all competitors, though the Daytona’s customizable drive modes offer more personality options than most rivals.
Heritage authenticity gives the Charger Daytona an unmatched advantage, as it represents the only electric vehicle that directly continues a legendary muscle car nameplate. Ford’s Mustang Mach-E created controversy among enthusiasts by using the Mustang name on an SUV, while Tesla and BMW lack the emotional connection to American performance culture. This authentic lineage positions the Daytona uniquely among buyers seeking electric performance without abandoning muscle car tradition.
Pros and Cons of the Dodge Charger Daytona
Advantages of the Electric Muscle Car
Electric propulsion transforms the Charger Daytona’s performance with instant torque delivery of 627 lb-ft. We observe acceleration capabilities that surpass traditional combustion engines, with the SRT Banshee trim reaching 60 mph in just 3.3 seconds. Performance consistency remains constant across all driving conditions thanks to the electric powertrain’s reliable output.
Heritage authenticity sets the Charger Daytona apart from competitors in the electric performance segment. Unlike other manufacturers creating entirely new electric platforms, Dodge maintains the legendary Daytona nameplate with modern innovation. This approach preserves muscle car DNA while embracing advanced technology.
Range capabilities reach 318 miles per charge, positioning the Charger Daytona competitively within its class. Battery capacity of 100.5 kWh supports sustained performance without compromising daily usability. Fast charging technology reduces downtime during longer trips.
Cost advantages emerge when comparing the base R/T trim at $59,995 to premium competitors like the BMW iX M60. We find important value in the Charger Daytona’s pricing structure across all three trim levels. Financing options make the electric muscle car accessible to diverse buyers.
Limitations and Considerations
Charging infrastructure requirements create dependency on available charging stations for extended travel. Rural areas may present challenges for owners without home charging capabilities. We recognize that charging times exceed traditional fuel stops, requiring trip planning adjustments.
Initial purchase price exceeds traditional gasoline Charger models by approximately $20,000 to $30,000. This premium reflects advanced electric technology and performance capabilities. Budget conscious buyers might find the entry cost prohibitive compared to combustion alternatives.
Weight characteristics change driving dynamics due to the battery pack’s 1,000+ pound mass. While engineers achieved optimal 50/50 weight distribution, total vehicle weight increases compared to traditional Charger models. Some driving purists may notice differences in handling feel.
Service network limitations affect maintenance convenience in certain geographic regions. Electric vehicle expertise varies among dealerships and independent shops. We observe that specialized training requirements for technicians create potential service delays.
| Feature | Advantage | Limitation |
|---|---|---|
| Acceleration | 3.3 seconds 0-60 mph | Higher initial cost |
| Range | 318 miles per charge | Charging infrastructure dependency |
| Torque | 627 lb-ft instant delivery | Increased vehicle weight |
| Heritage | Authentic muscle car lineage | Service network variability |
| Pricing | Competitive vs. luxury EVs | Premium over gas models |
Conclusion
The Dodge Charger Daytona represents a remarkable evolution in automotive history. We’ve witnessed how this legendary nameplate seamlessly transitions from NASCAR dominance to electric innovation without sacrificing its core identity.
Today’s electric Daytona proves that performance and sustainability can coexist beautifully. The combination of instant torque heritage authenticity and modern technology creates something truly special in the EV market.
For enthusiasts seeking genuine muscle car DNA in electric form the Charger Daytona stands alone. It’s not just another electric vehicle – it’s the continuation of an American icon that’s ready to dominate a new era of automotive excellence.
Frequently Asked Questions
What makes the original Dodge Charger Daytona so legendary?
The original Charger Daytona was the first production car to exceed 200 mph, featuring innovative aerodynamic design with an 18-inch nose cone extension and 23-inch rear wing. Only 503 units were produced in 1969, making it extremely rare. It dominated NASCAR with 22 race victories and helped Bobby Isaac win the Grand National Championship.
How does the new electric Charger Daytona compare to the original in terms of performance?
The electric Charger Daytona delivers up to 670 horsepower from dual electric motors, achieving 0-60 mph in just 3.3 seconds (SRT Banshee trim). With instant torque delivery of 627 lb-ft and all-wheel drive standard, it rivals traditional muscle car performance while offering modern electric efficiency and a 318-mile range.
What are the different trim levels available for the 2024 Charger Daytona?
The 2024 Charger Daytona offers three trim levels: R/T ($59,995) with 496 hp and 4.7-second 0-60 mph; Scat Pack with 630 hp and 3.9-second 0-60 mph; and SRT Banshee with 670 hp and 3.3-second 0-60 mph. Each trim includes unique performance features and interior enhancements with optional packages available.
What advanced technology features are included in the new Charger Daytona?
The Charger Daytona features the Uconnect 5 system with a 12.3-inch touchscreen, Apple CarPlay/Android Auto compatibility, digital instrument cluster, and premium sound system. It includes connected services for remote monitoring, over-the-air updates, and ambient lighting with 64 color combinations, plus advanced driver assistance systems.
How safe is the new Dodge Charger Daytona?
The Charger Daytona received a 5-Star Overall NHTSA rating and IIHS Top Safety Pick designation. Standard safety features include automatic emergency braking, blind spot monitoring, lane departure warning, and electronic stability control. It also offers advanced systems like traffic sign recognition, rear cross-traffic alert, and 360-degree camera system.
What are the main advantages and disadvantages of the electric Charger Daytona?
Advantages include instant electric torque, impressive acceleration, authentic muscle car heritage, competitive 318-mile range, and cost advantages over luxury EVs. Disadvantages include charging infrastructure dependency, higher initial costs than gasoline models, increased vehicle weight, and potential service network variability in some areas.
How does the Charger Daytona compare to other electric performance cars?
The Charger Daytona stands out with its authentic muscle car DNA and competitive pricing compared to the Ford Mustang Mach-E GT and BMW iX M60. It offers superior driving dynamics with 50/50 weight distribution, adaptive suspension, and is the only electric vehicle continuing a legendary muscle car nameplate tradition.
What makes the aerodynamic design of the original Charger Daytona special?
The original Daytona featured an 18-inch nose cone extension that reduced drag by 15% and a 23-inch rear wing for downforce. Wind tunnel testing confirmed improved airflow, while fiberglass construction kept weight minimal. These modifications, combined with chrome bumpers and vibrant High Impact paint schemes, created its distinctive visual identity.
